25.04.2019

Market insights

Vintage at the Fuori Salone in Milan

The recent edition of the Fuorisalone in Milan has relaunched the vintage that reaffirms itself as a source of inexhaustible inspiration for various design workshops. We'd like to give you a few examples that we've been particularly impressed with.

The recent edition of the Fuorisalone in Milan has relaunched the vintage that reaffirms itself as a source of inexhaustible inspiration for various design workshops. We'd like to give you a few examples that we've been particularly impressed with.

Let's start with the exhibition "The World of Italo Rota", set up inside Salvatore Ferragamo's boutique and curated by the publishers of Flash Art, Gea Politi and Cristiano Seganfreddo. This exhibition portrays the artist Italo Rota through his eclectic and original work with curious and multi-functional objects: from furniture in lacquered wood inspired by the mid century to a white floor lamp in Space Age style up to a video-installation of the legendary Elda Chair by Joe Colombo.

Objets Nomades, an exhibition curated by Luis Vuitton and set up at Palazzo Serbelloni, with coloured lights, mirrors and music from the 80s, saw the creation of several pieces by internationally renowned designers, including Patricia Urquiola, Atelier Biagetti, the Campana brothers and Marcel Wanders.

But perhaps the one that most impassioned us was the dialogue that was indirectly created between Gucci and Fornasetti.

Gucci Dècor was born a few months ago but is already enjoying enormous success thanks to the genius of designer Alessandro Michele: the only Italian among the 100 most influential people in the world according to the New York Times. The new universe created by Alessandro sets aside the self-referentiality, typical of the Florentine fashion house, to give space to customizations.

We are catapulted between styles different styles, from Wes Anderson's obsessive attention to detail, to the exoticism that is reflected in the wallpapers and porcelain decorations made by Richard Ginori (part of the Gucci group since 2013). A sea of fabrics, velvets, crystals of different inspirations will remind you of Frida Kahlo's house rather than the palace of Versailles until you reach the Far East without forgetting the English tradition of tea and the traditional Sicilian pastries distributed for the store.

Many objects of décor created by Gucci such as teapots, candle holders and especially porcelain are inspired by the lithographic universe of Fornasetti, who instead chose to remain true to his own style. In fact, in his shop, among trompe l'oeil objects and hanging plates such as paintings, black and gold emerge, synonymous with timeless elegance, sobriety and unostentatious richness.

During this last edition of the design week, the Fornasetti Store in Milan presented its exclusive collection of carpets, this year's star, accompanied by Magici tables, cabinets, trays of different sizes and a special re-edition of the ceramic cats so loved by Atelier collectors. Like Fornasetti, Gucci also proposed new spectacular wallpapers to go as far as the creation of lacquered wood furniture made by Florentine artisans, folding tables and padded velvet seats.

So if Gucci has recently embraced vintage, we can say that Fornasetti is its ambassador: in the boutique tradition and new proposals coexist harmoniously.