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You can not miss the Spring edition of Mercanteinfiera March 2-10 (Feb. 29 and March 1 operator days) in Parma, which promises a lively treasure hunt as well as events dedicated to jewelry and fashion. As always, lovers of art, modern antiques and design will be able to find within the walls of the Fiere di Parma a wide selection of objects ranging from the eccentric to the original to the best of classic Italian style. There are more than a thousand exhibitors and you can also find us in Hall 4, stand D026.
The pavilions will not only be a place to search for treasures and objects, for design and stories, for vintage and beauty, but will host three collateral exhibitions. Jewels are back as protagonists of the kermesses, with the exhibition Male Jewelry: from eighteenth-century splendor to genderfluid glamor (Hall 4) curated by jewelry historian Mara Cappelletti. An exhibition that allows visitors to immerse themselves in the world of men's jewelry. A surprising exploration that aims to tell not only their material value, but also, and above all, their abstract value, from the representations of traditional social roles, as well as eternal and ancestral universal emblems. The exhibition analyzes precisely this communicative dimension of jewelry and how trends, styles and fashions have evolved from the 18th century to the present.
The second exhibition on the program is Wake Up! Design Matchmaking coordinated for the Politecnico di Milano School of Design by professors Arturo dell'Acqua and Eugenia Chiara and for Wake up by Giulia Brighenti and Francesca Rossi and realized in collaboration with Chinese universities, Beijing Institute of Fashion Technology and Jingyan. The collateral will see on display a selection of 15 projects made by the students of the "Lifestyle and Fashion" course, from 16 different countries, in collaboration with 15 emerging brands belonging to the new Made in Italy. Special attention will be paid to sustainability, meant as a new approach to production and design. The themes of new craftsmanship and heritage are also at the basis of the new Made in Italy, which is expressed through the action of small independent producers capable of devising complex strategies to face global markets. The collateral will follow trends in the world of fashion and design, in perfect harmony with the soul of Mercanteinfiera, which has always had an eye for fashion. The exhibition will be a true two-day festival (March 2-3, 2024) with exhibition booths, panels, talks and workshops.
The third and final exhibition entitled Revival: Goodwood VS Maranello, will be a collection of shots in which German artist Uli Weber, portrays the famous Goodwood Revival classic car race, organized in West Sussex by the Duke of Richmond. Speed, energy, kinetic tension, performance and looks, lots of looks: these are the ingredients of Uli Weber's works. Between the 1930s and the mid-1960s, the Goodwood estate was the temple of sporting competitions that are remembered today with a series of dates featuring vintage cars and clothing. With these shots, Weber wants to tell the story of motor racing and the prestige of those times that always renews excitement, suspense and daring, with a hint of nostalgia for an era of sophisticated elegance.
