.png)
The Fall brings with it a renewed focus on home interiors and a strong desire to create a more personalized and curated space. To enrich our collections of antiques, XX century design, and collectibles comes one unmissable occasion: Mercanteinfiera, Fall 2024 edition, showcasing five centuries of style and taste offered by professional Italian and European vendors.
From October 12 to 20, 2024, alongside designer pieces, antiques, modernism, and vintage collectibles, Parma will also feature jewels, luxury watch brands, and the alluring charm of vintage fashion.
In addition to being one of the most extensive fairs in the sector regarding exhibitors and displayed items, Mercanteinfiera serves as an international showcase to explore current trends and anticipate future ones. It’s no surprise that Fiere di Parma expects over 6,000 buyers and industry professionals from all over the world for the autumn edition. The presence of Generation Y buyers (those born between 1980 and 1994) is also increasing. According to the latest Deloitte report, they represent 40% of new bidders, interested not only in contemporary art but also in design, bags, and jewelry.
Another reason to visit Mercanteinfiera from October 12 to 20 is the trio of exhibitions accompanying the usual bustle of buyers and sellers in Pavilion 4. The collateral exhibition "The Shape of Perfume: Bottles Between Art and History" will present a selection of perfume bottles from the Monica Magnani Collection, designed for small quantities of essences before major fragrance brands dominated international markets. Space enthusiasts will be impressed by the exhibit created in collaboration with the European Space Agency (ESA), which offers a journey into the frontiers of space technology and the future of humanity on the Moon, with a selection of “interstellar” objects provided by ESA. Lastly, the music of the Beatles takes center stage with the exhibition "Beatlemania: A Journey Through the History of the Fab Four," organized by the Beatles Museum of Brescia and under the patronage of Beatlesiani d’Italia Associati.
We also invite you to visit us in Pavilion 4, at stand D026, where you’ll find the intOndo team, ready to greet you in person along with carefully selected items curated specifically for this occasion.
