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That's how in a short time the entire school system has moved on the web making an unexpected quantum leap: today, even in Italy millions of students connect daily and with the limits of the case, continue their educational path.
Webinars and online courses held by large institutions or by people we woudn't even cross path with are broadcasted daily. More and more people are making their now "frozen" time available and share, reflect and compare their careers and lives.
Let's talk about primary resources: until yesterday, only a few people in Italy ordered their shopping online (5% of the population), but in Lombardy today demand could potentially involve 99% of the population and this trend can now be extended to practically all product sectors not only in our territory, but globally.
And what about our business? Digital traffic of enthusiasts and collectors has esponentially grown due to the greater availability of time spent online, but the data tell us that the target of interested customers has mainly widened: it is not only the millennials, born in the 80s and 90s, but also the people in their 60s who, as is well known, have a greater spending power.
Art fairs' private rooms have recorded transactions never seen before and auction houses are competing to ride this trend. These signs are clear and evident and they are outlining a precise path.
Will it last? To posterity the difficult sentence, but we believe that giving access to a historically inaccessible and opaque world is a way to attract new customers and especially distant customers who trust the web because they are convinced that it is, after all, the most transparent and democratical channel.
