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intOndo is the result of a period of study on the circular economy that we have come to, aware of the need to move from linear systems (take - make - consume - throw away) to circular systems where products are designed to regenerate, be recycled or reused without generating waste.
Reading the publications of the Ellen MacArthur Foundation, it was not difficult to be bewitched by several projects of high technological, productive and commercial complexity, such as the new packaging system for detergents, which provides reusable and refillable bottles with a concentrated liquid, or the shower, which allows a 70% reduction in water consumption. We accidentally landed on a site that offers a system of renting designer furniture: complex feasibility but from here we began to discover other platforms that facilitate the sale and purchase of antiques and mid-century items, completely absent in Italy as vertical operators in the furniture sector.
And here we are with intOndo designed for those who have to furnish a house, build an interior design project, replace the table in the living room or for those who want to make a special gift that lasts over time.
IntOndo offers an online showcase to the best dealers in Italy and, leveraging the excellence of Italian manufacturing able to produce objects designed to last through the centuries, wants to accelerate their placement in a new environment.
Why intOndo?
Because the round represents circularity, the reuse of unique pieces designed, as in nature, not to create waste: in nature the edges do not exist, everything is designed to last in time and it is nature that inspires us by promoting the repeated use as an alternative and solution to the consumer "disposable".
