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We analyzed the market prices of some iconic design objects still in production, and then compared their prices with their "vintage" predecessors: the outcome of our investigation was less obvious than you might think.
Who, passionate or not, wouldn't want the legendary Brionvega radio by Marco Zanuso and Richard Sapper at home, or to be able to lie down on the very soft Up5 armchair by Gaetano Pesce? Of course, buying these objects today, whether it's for their functionality, beauty or prestige, is certainly not an easy purchase. Fortunately, the concept of reuse, driven by the ease that technology gives us today to find a new user to all those objects that until a few years ago we paid to have disposed of or abandoned in the street, is changing us radically.
In the field of furniture, this sometimes allows us to buy at affordable prices, iconic pieces of original design, otherwise much less "accessible"! In other cases, on the other hand, we pay a surcharge for having the old object compared to the new one.
So we noticed that, for example, we can find the legendary UP5 armchair by Gaetano Pesce at Eur 1,680 used, (against Eur 3,500 of the new one produced by the B&B), or even the timeless Brionvega Di Zanuso radio of 1960 at Eur 246 against Eur 224 of the new one, which being a re-edition has less "value" among collectors who willingly pay the surcharge to win the original vintage.
Whether it's for a saving of money, or for the sake of having an original vintage object, at intOndo we believe that stimulating the economy of reuse is especially good for our planet, our only true "first home".
